The world of export trade is driven by the ‘three Cs’: credibility, confidence and contracts. Once you establish your credibility as an exporter, you’ve laid the foundation for building up the buyer’s confidence in your capabilities. And that confidence can translate into some important—and tangible—benefits. This second installment in our series on the three Cs explains how.

If credibility is the key that opens the door to export opportunities, then buyer confidence is what determines your reception on the other side. The more confident a buyer becomes in you, in the negotiation process, and in the relationship you’re building, the more likely that buyer is to incorporate favourable terms into your contract.

As Canada’s export contracting agency, the Canadian Commercial Corporation (CCC) has worked since 1946 to help companies strengthen buyer confidence and realize the benefits that result. In those nearly 50 years, CCC has signed more than $30 billion in export contracts with satisfied buyers in over 100 countries.

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