It's who you know:

Relationships are the key to success in high-tech recruiting

For years now, the competition among high-tech companies for expert talent has been furiously intense--especially among startups struggling to distinguish themselves in a crowded and noisy marketplace.

While HR teams spend a good deal of time racking their brains to dream up creative recruiting strategies, the fact is that most companies rely on inventive packages of benefits, perks and to-die-for salaries to turn the heads of technology professionals. There's a good reason for this, of course: money does talk. However, it can't necessarily say all the right things.

Fortunately, your company is very likely surrounded by people who can say the right things--and, by doing so, tip the recruiting scales in your favor. These people include your financial backers, your board members, and even your current employees. When it comes to attracting talent, relationships count.

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