Delivered by the President and CEO of RBC Financial Group to the Centre for Enterprise Development, Queen’s University

Lenders must increasingly become mentors. I can assure you that at the Royal Bank, we take this expanded role seriously. We are now making changes that include the tailoring of our services to better meet the needs of our SME customers. We’ll be making improvements in the range of our business offerings, taking pains to make entrepreneurs feel more welcome, heard and valued. We’ll be using our resources to deliver new, targeted information related to business competitiveness, profitability and growth. We’ll conduct extensive training of our account managers to ensure that they truly understand the climate in which this critically important segment of corporate Canada operates.

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